rss search

Bailout payout tops $8 trillion

line Bailout payout tops $8 trillion


December 16, 2008

By: Jeanne Cummings

[Print and Online]


Part of the answer might have come from an Obama-style Internet campaign launched by FreedomWorks, a grass-roots organization led by former House Majority Leader Dick Armey (R-Texas).

FreedomWorks purchased Google search ads that popped up any time someone clicked for information about the auto bailout. The ad urged people to oppose the measure.

Thomas Keeley, the organization’s online advertising specialist, said the ad helped them generate nearly 100,000 messages to Congress. “We did very well, especially given the limited time we had on this,” he said.

The auto industry wasn’t idle. General Motors and Ford also took out Google search ads urging support for the package — a message that would have been tough to deliver in a big television ad campaign.

The cyberspace campaigns are likely a harbinger of how future bailout battles will be waged once Obama takes office with an e-mail list of more than 10 million supporters.

For full article, please click here.