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Election is Over, but Google’s Still Chasing Political Spending

line Election is Over, but Google’s Still Chasing Political Spending

Advertising Age

January 12, 2009

By: Michael Learmonth

[Print and Online]

Excerpt:

Fortunately for Google, there are well-funded forces opposing federal assistance for the automakers, such as former House Majority Leader Dick Armey’s Freedom Works.

Freedom Works has been spending heavily on Google, sometimes to target districts of more fiscally conservative “Blue Dog” Democrats to persuade them to vote against spending federal money to keep companies afloat.

“If there are certain members we want to target, where a member of Congress is on the fence, we can target those areas,” said Thomas Keeley, Freedom Works online marketing coordinator. The group has been on the losing end of the bailout debate but considers its campaigns successful based on the number of referrals to microsites such as nowallstreetbailout.com.